If you’re just starting out as an SEO service provider, you’ll probably want to be aware of some of the bad SEO marketing tactics that should be avoided at all costs. There are a vast number of Internet marketers that use SEO marketing which provides positive results that can be expected. However, with that being said, there are many more that use SEO in a way that doesn’t provide any benefits, and quite frankly – shouldn’t be used because they will not only get their marketing efforts black listed, but they will also allow people to associate these bad marketing tactics with the actual brand.
- Improper Web Design and Content
Duplicate content, duplicate Meta tags, broken Meta tags, and content that will send no clear message to search engine bots should be avoided at all costs. SEO service providers should be well aware of the content being placed on a website. In addition to the content, everything should be looked over to make sure the content is unique, original, and not duplicated. In order to do this properly, it’ll be important for the SEO service provider to check to make sure the website meets the proper SEO criteria. If in fact it doesn’t, it’ll be important for the service provider to make changes where they’re needed.
- Keyword Stuffing
This is one of the worst SEO marketing tactics a person will suffer from. Keyword stuffing will not only make it difficult for search engine bots to identify your content, but it also provides a terrible experience for visitors. Working with keyword stuffing may have worked in the distant past – it has no place in the future when it comes to proper SEO marketing tactics. It’ll be extremely important for a service provider to make sure that keyword density is followed to the letter when it comes to properly creating content that will ultimately become indexed.
Another area of concern is patience. There are a small number of SEO service providers that do not want to wait to see the optimization results. It’s important to realize that in order to be indexed properly and to see the results you’ve been hoping for with your marketing efforts, it takes a continuous effort over an allotted time frame to get web pages crawled. For this reason it will be very important to develop patience so you don’t do something that will interfere with the optimization process.
Although there are a number of other bad SEO marketing tactics that should be avoided at all costs, these are probably considered to be some of the top mistakes SEO service providers make when it comes to properly setting up a search engine optimization marketing campaign.