October 28, 2011

Is social media different from viral marketing? This question has always haunted those who have been in the social media long enough. Setting aside the fact that both are powerful tools for engaging in marketing, there is a distinct difference between both. Viral marketing is a technique that generates buzz about something and this spreads [...]
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October 27, 2011

Social media like Twitter and Facebook are places today, to gather info or discuss on a specific occurrence, event or trend of note, among the online community. Real- time engagement using social media as a tool has become a significant way to generate buzz and sustain it. This concept has changed the way we look [...]
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