You have to draw up an effective online reputation plan and make it a part of your overall business marketing strategy.
Regardless of the size and nature of your business, your online reputation is highly critical – particularly in today’s internet age. Simply stated, in this digital age your business survives or perishes by your major search engine results.
It is now possible for customers to leave exhaustive comments of what your company did right (or wrong) on high-ranking consumer review websites like Yelp. They can set up a blog or can start a campaign on Twitter talking about your products, your customer service and offer scathing criticisms.
Unless you evolve and put in place a powerful online reputation management plan, your customers can help make your company look feeble and untrustworthy.
To succeed in your online business, you have to consistently prevent bad reviews, deliver quality products, build robust customer relationships and make all your transactions clean, honest and straightforward.
Of course, even the most respected and reliable companies face online reputation problems from time to time. That is the reason why you should be incorporating proactive online reputation management (ORM) practices into your overall marketing strategy.
All social media channels have made it possible for consumers to interact directly with brands. If people are talking about your company online, you should be also present there for promptly responding.
The right thing to do is to hire expert ORM agencies to manage the social media communications on behalf of your brand. Alternately, you can employ a full-time social media manager to protect your online reputation. Whatever do, it’s important that someone pays attention to your company’s online reputation and constantly engage with the community in an appropriate.
You must highlight al the positive reviews about your brand and ensure they find a place in the first page of search results. You must ensure that there are no negative comments and should some adverse criticism about your business appear on the internet, please make sure they are pushed to the lower pages of search results so that none sees them.
That’s why it is critically important that companies spend time for developing a comprehensive social media policy explaining how you should react to both positive as well as negative comments online.
·Be ever vigilant to find out who is saying what about your business online.
·Create your action plan to deal with both positive as well as negative comments about your business
·Develop appropriate messages to quickly respond to all mentions about your brand
·Be proactive on the social media and build robust relationships.