Social networking websites have now became an important part of the internet platform all across the globe and almost every individual who is using the internet these days has an account or profile registered with at least 1 or 2 social networking websites. The spreading and rapidly growing trend of social sites should be an obvious sign to all online businesses and individual internet marketers that are competing in the search engines that this is a platform which they must consider using in order to give more exposure to their business as well as target to attract different people to their site. Every online business and internet marketer should recognize the important of social sites in their SEO efforts for top rankings.
If you are aware of the basics of SEO then I am sure that you are aware of the term “link building” as well. Social networking websites provide the opportunity to almost every online business to link to their site from some of the most popular websites such as Facebook, Twitter, Digg, and many others. You can create an account on these websites, however, you will not be creating an account for expanding your social circle but instead, you would be creating an account in order to promote your business on their social networking platforms. With the help of your active account, you can “advertise” your business on these types of social networking websites with ease. However, most of these sites do not want you to blatantly advertise your product or services amidst the standard interactions of their typical users.
If you are going to open a Facebook account for your business, you will probably want to use a Facebook Fan page or possibly a Group Page. These types of pages are more appropriate for your business than the standard personal page. If you are going to post on Digg, make sure you link to a page on your site that their readers will find interesting and not a sales page. If you do not have a page (or article) on your site that you think is appropriate, write one. A simple, but interesting, 500 word article should suffice. In other words, most of these platforms are in business for the long haul and do not want to become link farms for online marketers. However, if your site contains interesting, unusual, and/or humorous content that adds to the conversation, then in most cases you are welcome to post your link.
While some of these sites do use the no-follow tag or some kind of crazy java-redirect, they are still very good places to acquire new backlinks. First of all the give no credit to a no follow link does not appear to be 100% true in the search engine algorithms. And as a side benefit if your posts are creative you will get traffic directly from the social sites. The bottom line is this is one of the fasting growing segments of online activity and should definitely not be ignored by any serious online marketer or business.
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