When it was launched in 2004, some people thought Facebook was a kid’s affair. A site for interaction with your friends…many people never believed it. 8 years after its launch, it has grown to be the largest social networking site in the world with over 800 million users. Businesses from all over the world are suing Facebook so as to market themselves and establish their brand.
Facebook offers very many tools that you can utilize to market all that you need to. You must however know how to utilize, use and take advantage of these tools. The most popular tools that you can utilize to brand your business on Facebook are the pages and groups.
You can use the FACEBOOK PAGES for the purpose of creating and giving your business its own profile in this social networking site. The good thing with this concept is that the creation of pages on Facebook is free.
The pages give your business the desired identity and this has the effect of strengthening your brand. Your current or potential customers can become the fans of your Facebook page. The fans will receive updates of your posts on that page.
The use of FACEBOOK GROUPS is another popular way of establishing the identity of your business. You can create an open or closed group. The good thing with group is that it unites people with common cause or interest.
The group can only be seen by the users that are registered. Depending on whether it is open or closed, the posts of the group may or may not be seen by Facebook users that are not members of the group.