For those small businesses looking for new and exciting places to generate more leads for their businesses, LinkedIn should not be overlooked. Yes, Facebook, Twitter, and YouTube have been big players when it comes to lead generation, but to be quite honest, you will be amazed at how much business gets accomplished on LinkedIn. Many people have been filled with misconceptions that LinkedIn isn’t a place to make connection but only a place to submit a resume when looking for a new position. Boy, were they ever wrong.
In this post you will discover some important techniques used in order to generate leads, and how to use LinkedIn to make it all happen.
- Targeted Keywords
Depending on the type of business you have, LinkedIn provides many different tools that will help you find your target market. Using tools such as email, zip codes, In-mail, and tracking utilities, you will have more than enough tools that can be used to find your audience, connect with others, or simply participate in groups that can provide more visibility and exposure for your business.
It’s important to remember that the majority of members you’ll find on LinkedIn are professionals. These professionals expect you to use the tools available to contact them and provide information about your business, and why they should do business with you.
It’s important to know who you are talking to, who your competition is, and who is visiting your profile to learn more about your business. Once you’ve done all the re-search for a company, you can then figure out the way in which you would like to contact them. The more you know about a business, the better your possibilities will be to establish leads and relationships.
- Company vs. Personal Profile
It’s been said that setting up a company profile vs. a personal profile will not generate more leads; however, it will allow you to create more visibility, popularity, and buzz for your brand. A company page provides a variety of different tools that can be used for lead generation such as video, banners, as well as allow you to send your blog feeds right to your company page.
In closing, these are only a few ways in which leads can be generated using LinkedIn, and quite frankly they shouldn’t be taken lightly. LinkedIn is a powerhouse when it comes to the kind of business leads that can be generated, and they should all be taken advantage of when it comes to learning new ways to grow your business.