Foursquare is a popular mobile platform that connects people through location and events and that make cities more interesting to explore. It works in a simple way. People use the foursquare platform to check in to a particular place with the help of a phone application. People share where they are with the platform hence letting their friends know about where they are and what they are doing.
So how can businesses use Foursquare to increase their foot traffic? Here’s how they can do it,
Firstly the business has to enlist itself with Foursquare and then make sure that it gives Foursquare as much information as possible about its location and the kind of place it is. The more information, the better.
Once your business is on Foursquare, you can use it to create a special. There are several options for the special; here are a few of them,
The Swarm special – This will allow you to create offers for people who come in a large number and they all check into the place on Foursquare. For ex- For every group with 10 people who check in the place on Foursquare will get 10 percent off on the total bill.
The Friends Special – You can create discounts for a particular group of people who come regularly and check into Foursquare. Making it an essential hangout and hence promoting the place amongst other friends.
The Flash special – You can create impromptu offers for the first 5 people or the first ten people who check in the place with Foursquare. This will help drive foot traffic towards your place. Especially foot traffic that is still deciding on where to go, this could give them the boost.
The Newbie Special – You can create an offer for people who check into your place for the first ever time. This will help you get new customers as people can get too comfortable with a place. Getting new customers can be harder than it looks. Deals like this might push them further to make the change.
The Loyalty Special –You can use Foursquare to encourage loyalty. Which will create more points for a person who checks in to the place the most, the person who checks in the most, becomes the Mayor of the place and then he can get special discounts for himself and his friends? This will help create loyalty amongst large groups.
Foursquare is trendy and can really help any business drive foot traffic to it by targeting the youth.
If you have suggestions/questions and advice to help other readers, please add them to the comments section.