How to Use Your Blog for Lead Generation

Lead generation is extremely important for any blog owner whether you are selling, or simply providing much needed information to your community of followers. However, many aren’t really sure how to go about proper lead generation, or how to use their blogs as a massive lead builder. In this post you will discover a few different ways that you can literally turn your blog into a lead generating powerhouse.

There are a few things that will need to be done, and if followed will help you create more leads than you’ll know what to do with.

  • ‘Blog.Yourwebsite.com’ or ‘Yourwebsite.com/blog’

When creating a blog, the most effective way to generate leads is to make your blog an extension of your website or a sub-domain. If your website has any popularity at all, people will automatically assume you have a blog attached.  Believe it or not, visitors will simply type ‘blog’ at the beginning or the end of your domain name to see if you have a blog.

The other thing is, when people visit your blog, they will in turn visit the main domain. This will also provide more traffic numbers for your domain which in turn creates more popularity and buzz. More popularity and buzz will bring more leads.

  • Your blog should be a place for sharing and solving.

Provide something of value for your readers. This is the main ingredient when it comes to lead generation. Remember, people need something of value. Research your marketplace, find out what will really be of value to your visitors and provide it. This will generate more leads in the end because people will find what you offer interesting and eventually they will link, bookmark, and promote your pages for you.

You will find that generating links using a blog is very effective and in most cases can be a lot of fun. As with any type of lead generation, it takes commitment and consistency. You will need to spend time creating and developing your lead generating techniques; however, in a short period of time you will find that they will pay off generously.