There is a plethora social media platform for your business to choose from. But then how would you decide which is right one for your business? Sure the temptation is to participate in multiple networks in order to create and spread your brand’s awareness.Nonetheless, it is essential to strategically choose the social media sites that best suit your business. When selecting the right social media platforms for your business, do not be influenced by the size of the social media site, but choose the networks where your target audience is.
Before selecting the social media platforms to join, be clear in your mind about what you want to achieve – whether raising brand awareness or improving SEO or enhancing sales, or developing customer loyalty.
You should also determine the resources you have available to invest into your social media campaign. Your business cannot be omnipresent on every social platform. It would entail spending a huge amount of bandwidth, time and resources.
Experts suggest Google+ and YouTube as the ideal platforms to focus if your aim is to improve SEO. Facebook, Twitter, and Pinterest work exceedingly well for driving the targeted traffic to your website.
Merely setting up an account on the shortlisted social media sites is not enough. You will have to actively participate and constantly update your content in each of them in order to attain your SMM goals.
Facebook and Twitter should suffice if you are running a small business or into ret ail trading. If images form a prominent part of your SMM campaign, then Facebook and Pinterest are the right platforms. If you wish to regularly post news articles and initiate conversations, then Facebook, Twitter and Google+ are excellent platforms for engaging.
Pinterest is considered as a content-sharing platform that enables members to pin or post photos, videos, and other images to their pinboards.
LinkedIn is the most business-oriented site of them all. LinkedIn is ideal for establishing connections in the world of business.
YouTube is a very powerful tool because of its visual impact. It is noted for company-made videos which are potentially very exciting.
Twitter is a micro-blogging ongoing conversation site suited for text messaging. Twitter has gained tremendous popularity in recent times.
Facebook is arguably one of the most powerful platforms in the social media world as most people are on it. Facebook offers businesses more opportunities to represent themselves in a variety of ways.
