Choosing the right keywords is the first step to better search engine positioning.Analyze your business carefully and think of all the words that relate to your company or product. Let’s say you sell sheet metal. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question. This is perhaps the most important stage in your war for a spot in search engines’ top 20. As you think about keywords, consider the following:
• Who needs your products?
Think about who will use your products, then target them with keywords.For example, if you know that people in the fabrication industry need sheet metal, add words like “sheet metal fabrication” and “custom sheet metal” to your list.
• Include variations of your keywords
People will search for your site using all sorts of keywords. Because of this you should consider including misspelled, capitalized and plural keywords.Always include the longer forms of keywords too.
• Avoid wrong keywords
Do not use “stop words” — particles like “and” and “the” and common words like “industry.” Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.
• Look at your competition
If you have any competitors that are doing well online, look at what terms they’re advertising and ranking for. You can get ideas for your own terms by doing competitive research.
• Use suggestion tools
Numerous suggestion tools are available to help you pick keywords and research keyword alternatives. Here are a few:
http://www.yooter.com/keyword/
https://adwords.google.com/select/KeywordToolExternal
