It is true that social media is growing at an incredible pace and posing intimidating challenges for online marketers. To succeed in your SMM (Social Media Marketing) efforts, you will have to spend the required time and resources and ably manage your social media campaigns.
Most social networking sites, though not all, can be availed through free registration. The all-pervasive social media has tremendously magnified the entrepreneurs’ reach of prospective clients.
More importantly, businesses can cast their net wide and transcend the limits of time zones and geographical constraints. Today, it does not matter if your target customers are on the opposite side of the globe. What matters is that they are wired and are somehow connected to you.
It is imperative that you streamline your social media initiatives to the maximum extent possible, in order to save time and stay focused.
Make it a point to regularly monitor the social media channels in which your prospects proliferate. If you are a full-time social media marketer, it is ideal that you check in at hourly intervals.
Engaging your fans and followers is the life-breath of social media. Ask thought-provoking questions, initiate conversation and kick up some controversies for animated discussions. Schedule your content – be it articles, blogs, tweets – well in advance.
Remember that plenty of clients search social media for brands they are interested in. Social media provides the rare convenience when it comes to sharing. All social networking sites are built with sharing buttons which makes spreading the word about your brand/business almost effortless.
Bear in mind that not all reviews/comments of your brand will be positive. So be ready with a damage control plan. Prepare methods on how you will promptly handle complaints and never forget to express gratitude to those who post positive reviews.
You must be necessarily found on the following social media sites if you wish to derive maximum benefits from SMM:
- Facebook currently has a total of 1.26 billion users. Out of this, a whopping 1.19 billion are active.
- Twitter has now amassed around one billion users, and still going strong. Twitter has the capability to enable brands to build their reputation through140-character posts.
- Google+ is Google’s social media arm may not be the most popular social hangout yet, but it is unique in its own way.
- LinkedIn is the most business-oriented site and if your business is not on LinkedIn, you are missing out heavily.
- Pinterest epitomizes the role of the Internet being an infinite picture album. What makes Pinterest more interesting is how easy it is to pass the photos around by simply Pinning them on your board.
- YouTube is flourishing with stunning videos created for advertising, from the most orthodox strategies to guerrilla marketing.