Search Engine Optimization Vs Social Media Optimization

Anyone who has launched a business online is familiar with the incredible impact Search Engine Optimization and Social Media Optimization have on driving traffic to his/her website or blog which is vital for sales. Here’s an in-depth insight into SEO and SMO comprehensively, to explicate their inevitability and significance.

Upside of SEO and SMO

SEO

• You can drive quality organic traffic through optimal exposure to website and blog in searches, within a short span of time.
• The traffic can be furthered, when new pages are added to your site, using the credibility you have earned online.
• Traffic to sales conversion happens gradually but nevertheless, you amass consistent profits with search engine optimization.

SMO

• The scale of traffic developed through social media optimization is on the higher side.
• It is free of cost unlike SEO.
• You can develop and widen a large network of leaders in the industry and this can leverage credibility hence, increased traffic.
• Widespread exposure to blogs and websites.
• Publishing content in social media will result in gravitating bookmarks and backlinks, instantly.

Compare, contrast SEO and SMO 

• Inbound links using SEO increase page ranks and better SMO results augments your position in searches.
• Content posted on SEO must be search engine ‘bot’-friendly and it must be user-friendly with regards to social media optimization. 

Evidently, using SMO and search engine optimization is ideal for collecting high quality and relevant inbound links since, SMO channelizes it and the impact is known in search engine rankings. This leads to organic traffic which can be further boosted with SEO. So, search engine optimization and social media optimization serve the same end which is increased traffic for your business.

If you have suggestions/questions and advice to help other readers, please add them to the comments section.