If you aren’t on board with location based marketing, there isn’t any better time than right now. As a small business owner, location-based social networking is growing on a massive scale. In fact, Foursquare has been growing at such a rate that many of the large search engines are vying to add Foursquare data to search results. When and if this happens, this will create additional exciting opportunities for small and medium-size businesses almost overnight. Although this is only one aspect of what Foursquare has to offer, below you will find some additional information that will help you as a small business owner to drive more traffic where it will make the most difference.
- The Marketing Potential
What started as a game of allowing users to locate friends has now become extremely popular. With over 2 million users and 100 million check-ins – Foursquare has been able to gain enough popularity that investors are now sending millions of corporate dollars to help the small but growing company establish a solid foundation in which to grow from. In spite of this growth and stability, this is an area that many small businesses haven’t been able to tap into because they either do not know it exists, or they aren’t sure how to use this location based social network as a marketing tool. The unique aspect of Foursquare is that it allows individuals to use an application on their phone to play a game of letting others know where they are at any given time. Users can discover new things, unlock badges, and earn points as they discover these locations.
- Checking In
The most important aspect of Foursquare for small businesses will be the check-in feature. People that have this application on their smart phone will be able to click on the app, choose the location in which they are currently located, and check in. They can also create a message and post it to Twitter or Facebook for others to like. Now, if you are a small business, this is the kind of exposure that cannot be duplicated by any other type of marketing effort. You have real people checking in and talking about being at your place of business.
Small business and Foursquare Marketing will prove to be a very important marketing tool for any small business. If you are a small business and you aren’t currently seeking information on how you can add your business to the Foursquare business directory, it will be more important than ever to get going as quickly as you can so you can take advantage of the benefits this marketing tool can provide.