The year 2013 is drawing to a close and it is time to ponder over what social media marketing strategy trends to expect in the forthcoming year 2014.
Most organizations have now begun to appreciate the influence and impact social media can have on their businesses.
During the year 2014, businesses must allocate adequate financial and human resource for social media marketing. They must reorganize their online marketing strategies to effectively deal with social media and user-generated content.
Recent studies have conclusively shown that social media marketing will remains the key marketing area of concern for the upcoming year. The fact is social media has already attained a fair degree of maturity.
With a whopping 1.18 billion users – and nearly 60 percent of them being daily active users – Facebook will continue to dominate the social media.
Many online marketing and social media experts predict that 2014 will be the year of Twitter. Twitter is expected to become a public company and many users will want to better understand and exploit this social media platform.
To those less familiar, Snapchat the exciting and trendy mobile application that sends out messages including text, photo or short video) called “snaps”. It auto-destructs after 10 seconds depending on how the snap is set up. Snapchat will gain in popularity and hold sway in 2014.
Businesses will have to bestow greater attention to Google+ in the coming year. A recent study has found that Google+ now has more than 540 million active users, making it the number two social media site worldwide after Facebook.
Online marketing pundits opine that videos will become increasingly popular and continue their ascent in the realm of social media marketing.
YouTube particularly will be the most sought-after social media in 2014. Vine, with its 6-seconds video capabilities, and Instagram, with its 15-seconds video capabilities are sites to look out for during 2014. As somebody remarked “If pictures tell a 1,000 words, videos can tell a million!”
As people favor to live a digital lifestyle, they will be more forthcoming less concerned about privacy and this augurs well for the growth of social media in the coming years and it is for SMM professionals to take advantage.