Posts tagged as:

email marketing

Is SMO (Social Media Optimization) The New SEO?

May 8, 2010

The concept of Search Engine Optimization (SEO) has created another of its cousin of the same fray – Social Media Optimization or popularly called SMO. Quite congruent to the SEO process, SMO involves making sure that a website is popular and easily link-able to different media resources like blogs, social bookmarking websites and other media [...]

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Gmail Gives You One More Reason to Get In the Address Book

January 29, 2010

Getting subscribers to whitelist you sure is a popular email marketingtopic lately. Fresh on the heels of Yahoo’s announcement that users can choose toview only emails from their contacts, Gmail is making a change of its own that makes email from contacts more usable and readable than email from non-contacts. They’re not making a separate inbox [...]

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Email Deliverability Tips

January 22, 2010
Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Permission Confirming that the people who ask for your information have actually requested to [...]

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