September 9, 2010
Social Media Roadmap – Building a Social Media Strategy Strategy Implementation and Control. Marketing strategy implementation and control consist of: (1) preparing the marketing plan and budget; (2) implementing the plan; and (3) using the plan in managing and controlling the strategy on an ongoing basis. The marketing plan includes details concerning targeting, positioning, and marketing [...]
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June 7, 2010
“No battle plan survives contact with the enemy.” This quote from Helmuth von Moltke the Elder, chief of staff for the Prussian army in the late 1800′s and one of the great strategists, has had a profound effect on modern warfare tactics and forms the basis for a concept called “Commander’s Intent.” When orders are [...]
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