Many people are somewhat unsure whether they should add YouTube for their B2B marketing efforts. The simple fact is video is substantially changing the B2B marketing mix because of today’s all-pervasive influence of the Internet. Psychologically speaking, every body is fond of hearing a good story and B2B clients are no exception. The prime success of video marketing lies in [...]

With over one hundred and forty million users, Twitter is now well poised to become one of the most popular social media network. This apart, Twitter is now widely recognized as a powerful marketing tool by business enterprises. Twitter, if utilized properly, can prove to be an effective way to promote your business. But the unfortunate aspect is many businesses [...]

Return on marketing investment (ROMI) is a parameter used to determine and measure the success of an online marketing campaign. This will help marketers to decide how cost-effective their Social Media Marketing (SMM) campaigns have been. ROMI calculation for SMM sets a correlation between the SMM investment and the generation of business’s revenue obtained as a result of SMM efforts. [...]

Business communities have become increasingly appreciative of Twitter as an effective and rewarding tool for marketing and enlarging customer base and promoting sales. Your existing, as well as, prospective customers are already talking about your products and your competitors on Twitter. There is, therefore, a compelling necessity that you listen to what they say and devise your Twitter strategy in [...]

It is true that there has been a sudden upsurge in the popularity of Pinterest. Pinterest is visited daily by more than one million users who cannot resist pinning their favorite photos/images of all things that matter to them. There is a popular misconception that Pinterest is intended only for personal usage. However, this is certainly not the case as [...]

It is a fact that people have become excessively dependent on the Internet for most of their shopping needs. Several surveys have conclusively shown that more than 75% of local customers use search engines to find local suppliers. If you want to make your business specially prominent and noticeable to the shoppers in your area and attract more customers, the [...]

According to surveys, LinkedIn is growing in popularity and has been registering steady increase in traffic. Whether  a B2B and/or B2C company, one must start leveraging LinkedIn as it offers tremendous scope to find and attract productive sales leads. Make sure to add custom banners to your company page and link each of these banners back to your site. Please [...]

The question is often asked–How Does Online Reputation Management (ORM) work? Assuming that a prospective customer performs an online search for your company, there is every chance that the search will lead to negative comments, adverse reviews, critical forum posts, unfavorable blogs, and all other forms of criticism about your business or your products. There may be competitors who will [...]

Today, the entire business community is aware of the fact that social media marketing (SMM) is a hugely rewarding way to retain existing customers as also to attract and convert prospects. Social Media has remarkably altered the way people connect, interact, and share information. Facebook, Twitter, Pinterest, and LinkedIn are the most prominent sites where social interactions constantly take place. [...]

Twitter is indeed a great social network platform for connecting with new people. The open nature of Twitter makes it easier to expand your network, build relationships, and initiate conversations. Remember, your prospects would be contemplating on your competitors and you. Hence, you need to be alert to what they say and orient your Twitter strategy to actively partake in [...]