Social networking sites are popular for very good reasons. As a matter of fact, social media sites are not only used by Internet savvy individuals. With the extensive features of these sites, families and friends can easily connect and communicate with each other. Plus, with the handy search engine used for finding members of the site, you can get in touch with a grade school or high school friend without any difficulty.
Social networking sites also offer other advantages. Several people now are using these sites for their businesses – social networking for business has been an effective Internet marketing solution for businessmen.
Both businessmen and Internet marketers are using these sites to connect with potential and repeating customers and clients. So, even if you have a home-based business in Australia, you can effortlessly reach out to a market in the US or Europe. But of course, to make Internet marketing effective, you need to sign up to the top social networking websites since these sites will likely have more members than others.
In the first quarter of 2010, statistics show that almost 60 percent of Australians are members. Likewise, the US statistics show that Facebook has more than 50 percent share of visits.
With these statistics, Facebook is recognized as the leading site among these top social networking websites. So, why is the brainchild of Mark Zuckerberg gaining this undeniable popularity? This is probably because everything you need to connect and communicate with other members is already featured in this website. In addition, its simplicity allows people from all ages and businesses to access and use the website without any difficulty.
For starters, you can create your profile and upload your pictures. You can even exchange messages through your inbox or the handy chatbox feature. If you are a business, you can create a fan or group page in which your potential customers and clients can give you feedbacks or ask questions about your products and services. In fact, you can even use Facebook for directly selling products and items you no longer need.
Before Facebook, the leading social networking site was MySpace. However, because of the simplicity and functionality of Facebook, its audience has been constantly decreasing ever since. Compared to the 8.6 million unique visitors of Facebook in Australia, MySpace attracts only 2.1 million in early 2010.
But like Facebook, MySpace also provides its members the privilege to communicate with each other. It is more like a personal blog or website. For this reason, people are still using the site. They feel they have more control as to how their page would look like on the Internet.
To date, Twitter had its peak in 2009. However, in early 2010, the statistics dropped by 400,000 from 1.6 million users in Australia to 1.2 million.
This social networking site allows its members to update their statuses, which are called tweets, on a continuing basis. These tweets let the people you are following, and those people who are following you, know what you are doing.
Typically, a member is only allowed to write a status with less than 140 characters. This feature is based on the idea that the site must provide ease of use to time pressed users. Similarly, a member can also reply to or comment on a friend’s tweet.
Social networking sites are undoubtedly useful in driving traffic and generating sales leads. So, if you own a home-based business, you may consider using it for commercial purposes. But of course, you can always set up a personal account to connect with other users.
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