How to use social media for lead generation

How to use social media for lead generation

According to research report, social media produces almost double the marketing leads when compared with conventional marketing methods like foot canvassing, print advertisements, trade shows, telemarketing, direct mail etc.

If you are planning to launch a lead generation campaign, social media like Facebook, Twitter, LinkedIn and Google+ are all highly resourceful places to begin. But you must know the art of pulling leads from the conversations that happen on these platforms. This calls for some special skills, knowledge and practice.

There are focused audience communities that participate in Twitter chats making them great places to generate leads for your business. The #SmallBizChat is a classic example of a Twitter chat successfully engages its community every week.

As you may be already aware, LinkedIn Groups are composed up of a variety of subject areas, bringing together professionals to discuss topics that relate to business. You can definitely find potential leads by either creating your own LinkedIn Group or by joining an existing group that focuses on your business area.

Running ads on Facebook can help you achieve different goals -one of which is generating leads from the target audience. Please know that Promoted Posts—an engaging form of Facebook advertising—highlight your content in the newsfeed of your target audience.

Google+ Hangouts on Air enables you to communicate directly with your audience online, in real time.  You may consider hosting a hangout highlighting your business to show the audience the uniqueness of your products/services.

 Social media offers a variety of untapped opportunities to connect with potential leads for your business. You must diligently use social media to drive leads for your business.

To engage a community of potential customers, you must share content that showcases your expertise.

If you write a blog post, it should be shared by Facebook, Twitter, Google Buzz and other social bookmarking sites.  If you have not done so already, start promoting your social media presence.

Once you begin listening to what consumers are saying about your brand, products and competitors, you will indeed have a better sense of which social media platforms to be active on.

Social media is changing the ways brands approach marketing. Instead of announcing messages in a one-sided fashion, brands are starting conversations and engaging individuals.

Once you begin listening to what consumers are saying about your brand, products and competitors, you will indeed have a better sense of which social media platforms to be active on.

Your Turn:

What is your social media marketing strategy ? We’d love to hear your thoughts.