It is a fact that people have become excessively dependent on the Internet for most of their shopping needs. Several surveys have conclusively shown that more than 75% of local customers use search engines to find local suppliers.
If you want to make your business specially prominent and noticeable to the shoppers in your area and attract more customers, the most rewarding way to do this is through the Local SEO. Customers are increasingly using search engines to seek out local companies on both their computers and smartphones.
The heartening news is Google has been lately laying a lot of emphasis on local search results and has thus paved the way for you to acquire more local customers.
Local SEO present searchers with options close to their location and these are carefully scrutinized by Google. Search engine scrutiny checks the authenticity and offers searchers with pertinent information including location specifics and maps.
Ensure that your name, business mailing address, local phone number, website, Landing Page for citations, categories, and your business description are all well defined.
With the means of Google+ Local, the local SEO strategies help your website rank on the first page. Google+ Local listings are invariably showcased right at the top of the search results – even above the more classic organic results.
- The first step with local SEO, as with other types of web optimization, is to identify the right keywords to target. Avail Google’s totally free keyword tool to ascertain keywords which are typically searched and relevant to your corporation.
- If you are not presently set up with a Google+ Local listing, you will have to register your account and authenticate your ownership. Thereafter, make sure to incorporate your keywords in the categories and description fields of your profile.
- Citations are critical components for determining your local search position. Citations mean the posting of your business’s name and all contact particulars on other website pages. One effective method of establishing citations is to provide your organization details to local Internet directories.
- Another powerful way to improve your local search engine rankings is to obtain testimonials. You may ask satisfied clients to publish reviews for organization on your Google+ Local business page.
- As many shoppers are checking in at places using Foursquare, you also need to add your business on this major social network for local firms.
Creating an online impact with Local SEO will drive more traffic to your business. As is known to all, there is a host of fierce competition on the Internet. Local SEO will narrow down the search results for buyers in your area–thus minimizing the pressure of competition.
The name of the city/town and the region where your business is located should appear prominently on your company’s website–right on the first page, in subtexts, titles, keywords, tags, etc. So, when a searcher within your area is looking for local services, your business will obviously rank higher when you associate your business with regional relevance.
The present day trend by prospective customers is to use their phones when they want to locate a business near them. You may create a mobile site, or ensure that your existing site is compatible with mobile browsers. This way, you have an opportunity for more people visiting your site.