It is necessary that you have a Facebook page for your business so that you can conveniently communicate with your fan base and create a community centering on your business. It is your responsibility to make the community active and make fans share information with one another.
When you succeed in increasing fan engagement—users sharing information with you and with one other—your business will zoom. Fans will be more connected with your business personally when you provide them the opportunity to express themselves and share ideas with others in the same community. There are several ways you can increase fan engagement on your Facebook page.
People are more attracted to visuals than mere drab text. Share photos and videos as frequently as you can. One heartening fact about social media platforms is that they permit you to share multiple forms of media, such as pictures and videos.
In fact, Facebook facilitates sharing of pictures and videos. When you post a picture or video to your wall, it will show up in your fans’ news feeds to attract their attention.
Sharing pictures and videos of the inside of your office or other sites where your company is operating will give fans a peek into your life and help them get to know you better. Post pictures of all your company events so that your fans can get to know your business better.
Provide your fans arresting images and sounds to associate with your business. As a matter of fact, you can share amusing pictures and videos of your employees at work so your fans know who is serving them in your company. This will earn for you their trust and loyalty and your fans can connect to you on more of a personal level.
Ask thought-provoking questions to initiate discussions and encourage interaction. Please remember that one of the chief reasons social media is so popular is because people enjoy expressing themselves and sharing information with others.
Ask leading questions that relate to something about your business and it will prove a welcome invitation for fans to think about how your business affects their lives. This will also be a great opportunity for your fans to realize they as fans have formed a community with things in common.
One effective way to increase engagement is to host contests and offer attractive give-away.Everyone loves contests, because contests give them a chance to apply their skills and express themselves to others. Once you increase engagement on your Facebook page, your fan following will swell and this will help your business grow.