It needs to be stated that Pinterest users are relatively more active, its content remains visible for longer periods, and it’s the most used social media network that you can take advantage of. Of course, Pinterest doesn’t get talked about as much as Facebook or Twitter but that is no demerit.
Pinterest users are a passionate group that actively shares and engages with content. Please also know that 80% of all Pinterest content is curated.
Businesses must create an appealing profile with clear picture, an exhaustive bio that defines who you are and what you do, and visual branding that is consistent across all websites and social media accounts.
As you may be aware, Pinterest, users ‘pin’ images and videos to their boards, visible to their followers. Boards are usually organized by themes. For instance, users even make their own Christmas list boards, sharing their shopping experience with others.
In view of this, Pinterest provides businesses tremendous opportunities to connect with an audience through images that are associated with their brand.
Posting a high resolution alluring photo of your inner office could blow up on Pinterest, as one person after another re-pins that picture.
Make your own content and make it as share-able as possible, which means installing ‘pin it’ widgets on your website. This way when people who are visiting your website see something they connect with, they can easily share it to their Pinterest.
When posting directly to your Pinterest account, consider, it is worthwhile adding a ‘watermark’ to an image (of course, if you own rights to that image), and that way when your pin starts getting re-pinned, it will forever be associated with your brand.
Another sound suggestion for getting started in Pinterest for business is to be as dynamic and as social as your followers are. Engage actively with people and become part of the community and not become a loner. On the whole, Pinterest is supposed to be great fun and that’s what people will respond to.
You must look for ways to drive more traffic and engagement. If you want your content pinned more frequently, you job it is to make it easy for visitors to take action. Be up to date with the best social media tips and tools.
You can also share videos, SlideShares and audio podcasts and enlarge your exposure in those networks thanks to Pinterest. Videos from Vimeo and YouTube are pinnable and playable on Pinterest. Pinning videos to Pinterest can significantly result in more plays.