How to Proactively Manage Your Online Perception

How to Proactively Manage Your Online Perception

Steps To Improving Your Online Business Perception

The way people see you and your business largely depends on how you have managed your online reputation. Believe it or not, everyone has an online reputation these days, especially businesses.

Even if you don’t have an official website, your customers and clients will post reviews about you, and this will directly or indirectly affect your online reputation.

Your potential customers and clients depend a lot on your online reputation to perceive your service. So, here are a few steps you can take to manage your online perception.

Know Your Online Perception

Before you start working towards managing your online perception, first of all, find out what your current status is

  • The first step is to open the Google search engine and search for your company name in it. Scroll through the result pages and see which images, reviews and articles pop up. Online reviews from real people will give you a nicer idea of what your current online perception is
  • Next, look into industry specific sites and know your status. Sites like TripAdvisor and Yelp work on reviews, and you can go through the conversations going on about your business
  • Check social media and see what people are saying about your company and your service

Reading reviews can be extremely helpful in understanding what others think about your company.

Grab Your Domain Name

If your domain name is available, grab it as soon as possible before your competitor does. Pick a good domain name for your website, and work towards filling it with the right content.

You can use your domain name to introduce yourself, give a description of your business, products and services, post some interesting articles related to your business, share your ideas and perspectives etc.

Whenever a person searches for your domain name over a search engine, he should be directed to your domain name.

Join Social Media Networks

It pays off to join a social media site and stay active on it. Some of the most popular networks are Facebook, Twitter, Google +, YouTube, Pinterest, Tumblr and LinkedIn.

Make sure to fill your profiles completely while repeating your company name wherever relevant. Customize the URL as well.

Instead of the automatic profile page available at, you can go to the settings page and rename it as

Whenever you fill your profile, be sure to enter your full name instead of a quote or nickname. Some social media networks even give you an option to post a link to other sites as well. So, take advantage of this and manage your online perception.

Check Your Google Local Search Listing

When a person searches for your company name in the Google local search listing, the results will display your business location, hours of operation, phone number and other contact details, a few reviews, website URL, directions etc. Search for this listing using Google, and make sure that it is updated with the right information and details.

Staying active online and responding to your clients and customers is a nice way to manage your online perception and improve your reputation. Be easily accessible to your customers, and watch your business grow.