Social Media Strategy : How to Target Younger Audience

Social Media Strategy: How to Target Younger Audience

Today social media has become the happy hunting ground for young adults. In fact, several members of the younger generation are becoming social media, addicts.

For companies that target youngsters, social media sites can act as a gold mine for generating more business leads, amplifying customer loyalty and stabilising your bottom line.

But the fact remains that not all social media platforms are created equal. Depending on your target demographic, you approach social media marketing will have to vary inevitably.

For businesses whose target market is young people between the ages of 18 and 30, you must identify the social sites where you should be focusing your social media efforts for optimum gains.

Correctly searching for the social media places wherever your target market spends its most time goes to provide you a position over others.Admittedly, getting active on social media takes time and effort -so don’t want waste your energies by spending time in places that won’t give you an appreciable ROI.

Certain social media platforms have a proportionately larger young population, which makes them a prime site for businesses targeting young customers. These platforms include Google +, Twitter and YouTube, which reach more people of younger age group than even television,

Platforms that you need not bother when hunting for young guys include Pinterest. Depending on the nature of your business, whether it’s B2B or B2C, you will have to focus different quantum of time and efforts on different sites. To find the best fit for your operations, do some demographic research on your own, using tools such as Google Analytics.

Never attempt to spam your followers as that would boomerang. After finding the right places to connect with your young audience, the last thing you want to do is alienate them. The fastest way to target young people who chose to follow you is with advertisements, self-promotional material, or requests for interaction.

Businesses that employ social media to lure youngsters must thoughtfully set up their profiles, implement cross-promotion, establish your authority, provide valuable content, and share your visuals. Make it a point to share the right, high-quality images that are not eyesores.

Experts opine that young adults connect emotionally to images and video- rather than audio or text. It is true that people make decisions and take action quicker when promoted by images than mere text.

If you’re running a business via social media, you should focus your efforts on alluring images, especially if your target audience is of young adults. An ever-growing amount of young social media users is switching to more visually driven platforms, such as Instagram.

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