There are many reasons why you should be monitoring your brand on Twitter. Please know that nearly 7.0% of all public brand mentions on social media happen on Twitter. Professionals suggest that Twitter is the battleground on which your social reputation is made or marred. Twitter is a social media platform that gives business houses… Continue reading How to monitor your brand on Twitter
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5 simple reasons why every politician needs to be on Twitter
Effective communications capabilities is critical for the success of any politician – more so, in democratic countries. Twitter technology is a convenient microblogging site that can help politicians to quickly and succinctly communicate messages and make their social media presence felt. Busy politicians will also find comfortable mobile technology that now dominates the marketplace that… Continue reading 5 simple reasons why every politician needs to be on Twitter
Travel Industry Online Reputation Management Services
The Internet has become an integral part of everyday life and hence online reputation management (ORM) is becoming a must for both businesses as well as individuals. Search engines and the rapidly growing social medias are playing a critical role in shaping online reputation. Travel industry, like every other industry, is susceptible to online reputation… Continue reading Travel Industry Online Reputation Management Services
How to Take Your Local Business to the Next Level with Facebook
Most owners of local businesses mistakenly believe that they need not bother about advertising online or take active part in social media. As the business is popular within the town, most residents know about it and does not require publicity – or, at best, a couple of advertisements in the local paper might suffice. It… Continue reading How to Take Your Local Business to the Next Level with Facebook
Social Media Marketing Strategy and Content Marketing Strategy
There are several misconceptions prevailing about social media and content marketing strategies and that is possibly the reason why many businesses are not able to succeed with their SMM( Social Media Marketing) and content marketing efforts. Despite the fact that man is a social animal and social media is gaining enormous popularity, still several business… Continue reading Social Media Marketing Strategy and Content Marketing Strategy
Online Retail Marketing: How to Use Video to Influence Shoppers
The digital and social media are continuing to play pivotal role in promoting online retail. The use of video in online retail marketing can not only provide excitement to consumers but also seriously influence shoppers and buying decisions. Several professionals opine that video has a terrific impact on the shopping behaviour provided the visual content… Continue reading Online Retail Marketing: How to Use Video to Influence Shoppers
How to Increase Fan Engagement on Your Facebook Page?
It is necessary that you have a Facebook page for your business so that you can conveniently communicate with your fan base and create a community centering on your business. It is your responsibility to make the community active and make fans share information with one another. When you succeed in increasing fan engagement—users sharing… Continue reading How to Increase Fan Engagement on Your Facebook Page?
How to Spring Clean Your Online Reputation
Whether you’re searching for your next job or attempting to get a suitable bride or trying to improve your online business, it is of paramount importance that you clean up your online reputation. Google your name and see what results throw up. You may be shocked with all nasty things people have commented about you… Continue reading How to Spring Clean Your Online Reputation
How to Effectively Develop an Online Reputation Management Plan
You have to draw up an effective online reputation plan and make it a part of your overall business marketing strategy. Regardless of the size and nature of your business, your online reputation is highly critical – particularly in today’s internet age. Simply stated, in this digital age your business survives or perishes by your… Continue reading How to Effectively Develop an Online Reputation Management Plan
How social media marketing is changing the customer relationship
Many business houses have still not fully understood the power of social media in building customer relationships. But the heartening news is a new trend is emerging, with business organizations breaking through industry regulations to more effectively engage with customers on social media. Today, businesses across various industries are using social media (and particularly Twitter and… Continue reading How social media marketing is changing the customer relationship