The increasing use of social media for business promotion ad marketing has definitely changed way people have been doing business for years. Even though businesses have always been customer centric, the trend of making the customers familiar with the people and personality of a company, is a relatively new concept.
Businesses these days lay greater stress on building a more personal relationship with the customer. The strategy has now changed from just selling the product to making the customers feel involved in the functioning of the business, so that they feel more comfortable and develop a long term business relationship by becoming dedicated customers.
Companies nowadays, largely use social media sites like Facebook, LinkedIn, and Twitter etc, to socially interact with their customers. The focus is not on marketing the products or the services provided by the companies, but to make the customers feel most important by involving them in the working of the company.smo services, Social Media, social media marketing services, social media services, social networking