When Is the Best Time to Use YouTube Marketing?
For brands wanting to maximize the impact of their YouTube marketing efforts, timing is critical.
Paying attention to details like day, date, season and hours allows you to optimize videos and ad campaigns for higher views, engagement and conversions. Here are some of the best times to publish YouTube content and run video ads:
Weekdays (Tuesday – Thursday)
Midweek days like Tuesday, Wednesday and Thursday consistently see higher YouTube engagement as audiences are settled into the work week. Mondays and Fridays can be more scattered. Reach viewers during their routine.
Mornings (9 AM – 11 AM)
Mornings, especially 9 AM – 11 AM, tend to perform well for YouTube content and ads. People check YouTube over breakfast or during early coffee breaks at work. Strike before midday slumps.
Lunch Breaks (Noon – 2 PM)
Leverage daily lunch breaks when people step away from desks and tune into YouTube in their down time. Schedule video optimization and ad pushes between noon and 2 PM to capture engagement.
After-Work Hours (5 PM – 7 PM)
Early evenings after work produce solid viewership as people relax and browse YouTube before dinner plans. Parlay this unwinding time into increased ad impressions.
Weekends (Sat & Sun)
Weekends can generate strong traffic for YouTube content marketing. With more leisure time, weekends offer chances to binge video. Promote evergreen content versus hard selling ads.
Holidays & Events
Holidays, cultural events and observances create huge YouTube traffic surges as people stay home. Place relevant products or brand content in front of these captured at-home audiences.
New Product Launches
Announcing new products or services? Coordinate the launch timing with a YouTube marketing push. Teasers build pre-launch buzz. Demos and reviews drive post-launch interest.
Start of Seasons
The kickoff of new seasons like back-to-school, summer, or year-end holidays provide opportunities to craft seasonal promotions and campaigns on YouTube.
After Award Shows & Live Events
Ride the wave of YouTube viewing spikes following conclusion of live events like awards shows or sports championships. More eyeballs offer better ad rates.
Pre-Shopping Seasons
Weeks leading up to big shopping holidays like Black Friday or Valentine’s Day invites video marketing to motivate purchasing decisions. Capture intent before competitors.
January (New Year Resolutions)
Due to New Year resolutions, January brings surges in YouTube interest for topics like fitness, finance, self-improvement and more. Align relevant business services.
End of Fiscal Quarters/Years
The end of fiscal quarters or business years sees spikes in B2B search activity. Refresh YouTube videos and ad messaging to attract this influx of motivated shoppers.
In general, any time a peak in viewership or buyer intent is expected provides an opportune window to double-down on YouTube marketing. Use historical analytics and audience insights to identify ideal times. Consistency is still key – but being strategic with timing can give your efforts an extra boost.