Twitter is one of the most effective social media platforms for generating high-quality, targeted leads for businesses of all types and sizes.
But in order to generate rewarding leads on Twitter, you have to develop a pragmatic plan. If you do not have a workable plan in place, you are likely to spend enormous time on Twitter and have little or no results. If your connections are targeted, it will give you the best chance of moving your followers into your marketing funnel.
Search for tweets that are requesting people for recommendations. Search for relevant hashtags and keywords as that will be one of the best ways you can find highly targeted tweets you can respond to.
Try to use Twitter’s Advanced Search function so that you can look for tweets containing industry keywords coupled with the word ‘recommendation’.
Next, search for tweets that are asking your industry-related questions. It should be your responsibility to offer helpful response and pertinent information to any industry-related question. This will be a fabulous way to get your name out there and to build trust and establish your supremacy.
Use a tool like Hashtagify.me or Topsy to plug in keywords related to your business /industry to see what’s being asked. You can then respond with helpful suggestions or innovative ideas, and potentially gain a new, targeted follower.
It is necessary to search for tweets about your competitors. A tremendous way to find relevant conversations to contribute to is to search for hashtags about your competitors.
Use Twitter to create robust relationships and for efficient customer service. For instance, if someone tweeted that they were unhappy with your product/ services, you could respond that you are sorry about their experience, and you are happy to offer replacement.
Use relevant hashtags. Please bear in mind that you are not the only one searching for relevant hashtags! There is every possibility that your target market is also seeking for industry-related hashtags. So make sure to use them in your tweets. Remember that tweets with one or two hashtags are most likely to be retweeted and help generate more leads than those with more hashtags.
Create a landing page just for your Twitter followers. When you share your website URL with your Twitter followers, do not straightaway send them to your homepage. Instead, having a dedicated landing page for your Twitter followers helps ensure you get them into your marketing funnel.
Never fail to participate in Twitter chats. Use appropriate tools to find live Twitter chats you can participate in. These chats can help you connect with your target market, and can help project you as an industry expert.