Inbound Marketing is an online marketing strategy where businesses implement techniques to enable prospects to easily find them online. You take steps to identify the prospects that want your service and let them come to you.
Inbound Marketing will prove successful only if you’re prepared to invest your time and resources in your company’s marketing efforts adequately.
How much to invest in your marketing program is a critical question, and any wrong calculation could affect your business’s growth efforts in the long term.
Experts opine that you need to consider investing around 20% of your sales revenue in inbound marketing. You must spend 15% of your sales revenue if you’re planning to grow and not let your business remain stagnant.
It is important that you wisely budget your inbound marketing expenses with your overall marketing budget. You must align your revenue growth goals with your planned expenditure on marketing.
Clearly, aggressive growth companies require aggressive growth strategies, enhanced budgets and positive approaches to marketing. They are overambitious and want almost to double sales in a single year.
While these goals are aggressive, they can be achieved with the right investment in marketing. You must have to spend liberally to accomplish fast growth. If need be, you can restrict other expenses and allot more funds for inbound marketing.
Thus the money you plan to invest in inbound marketing assumes critical importance particularly in the present online world.
If you spend the right amount and also implement the right inbound marketing strategy, you can expect to achieve ambitious sales and revenue goals in consecutive tears without any let-up.
Increasing your inbound marketing budget, enlarging your audience on social media and getting ranked highly on search results are investments worth paying for because they’ll deliver a fabulous returns in both the immediate and distant the future.
How much you invest in inbound marketing is directly related to your growth goals and your attitude to your business. Needless to say, aggressive goals require larger investments.
Review your marketing budget.
Make sure that you have enough money allocated to inbound marketing, to spur growth. For instance, look at other areas of the business where you could decrease the investment so you can adequately invest in inbound marketing. Alternately, think of ways to generate more money that you could plough into inbound marketing.
Inbound marketing endows your marketing plans with the ability to track where your leads are coming from and create an ROI on all your marketing efforts.
Successful business owners claim inbound marketing can increase your leads by more than 25 times in the first two years and you will within a short time be able to monitor and realize what is working and what is not meeting expectations.