Twitter is indeed an extraordinary platform for connecting with people sharing similar interests – through micro blogging.Today, most people are extremely busy and have very little time to read lengthy articles/blogs and so Twitter’s 140-character limit is a welcome choice.
Are you are using Twitter to promote your business? If you are running your own business and you are still not using Twitter to promote your personal and business brand, then you are being woefully left behind.
Here are ten Twitter marketing tips for your personal and business branding:
- If you are not already on Twitter, then sign up now before you lose out on your personal/business name. If your name is not available, you may try to choose a ‘brand name’ that is reflective of your social media identities.
- Your next task is to create an imaginative basic profile. Let it be simple-worded free of all eloquence. However, make it appealing by adding aesthetic logo and eye-catchy backgrounds. Make sure to include a link to your website.
- First understand how people use 140 characters and their mental make-up before responding. Become an adept at providing thought-provoking content and you will easily develop a large loyal following.
- You must learn the art of writing great tweets that will almost throw an invitation to others to join. Evolve a well-conceived strategy as to what you are going to communicate about. Avoid blatantly promoting your personal/business brand
- It may be wise to follow the leaders. As a matter of fact, there is a site known as TwitterGrader.com that ranks the top Twitterers based on a clear algorithm.
- There is also a site called We Follow. This is a helpful site and it facilitates searching top people in your category in your area.
- Please know RT (Re-tweet) with an @ sign. The popular practice is to re-tweet messages and links that you want to share with your group. While doing this, credit the original tweeter by mentioning his/her Twitter name with an @ sign.
- Search.Twitter.com, with the tab marking ‘Find People’ is the incredible search function at Twitter.That takes you to a page with four different equally helpful sections and it is worthwhile perusing and acting up on them.
- There is yet another, still more helpful and advanced Twitter search where you can really spice up your marketing or search priorities. Visit: http://search.twitter.com/advanced
- It is imperative to keep constantly upgrading your profile which has aptly been described as your ‘business card’. It educates all others about you in a succinct way and therefore you should make it attention-grabbing.
Your Turn:
What is your Twitter marketing strategy ? We’d love to hear your thoughts.