You can use Twitter to have truly meaningful exchanges with people who have similar interests. You can also help build your business, using Twitter smartly by
- Understanding how the platform works
To use a social media, you should have a comprehensive idea about the working of the same, so understand Twittersphere. Within 140 characters post updates or tweets and you can change the way you promote your business. Also, decide on,
- The people who you want to reach out to namely customers, clients, business associates, investors or public.
- Ways to engage your network of followers through interactive communication.
- Periodically monitor the conversations engaged by the followers and listen carefully.
- Creating a specific profile that is business oriented
Options are innumerable, if you wish to create a Twitter profile and you can decide whether you need a company, personal or hybrid account. With branded profiles, you can publish news related to industry, business developments and contests. Personal profiles on the other hand are more informal and can captivate more followers. You have to review your goals prior to selecting the profile that suits you on Twitter and customize it with photos, videos and design among others.
- Being a trusted source of news and other links
Your posts on Twitter should add value to your customer base and enrich their knowledge. Tweet the links related to your industry or niche about trending topics. This will help to sustain the buzz around you and you can emerge as a credible expert in the field on Twitter.