Social media has made it really easy for you to make your presence felt online. As easy as it is to spread goodwill, it is equally difficult to manage your reputation online. You can take a few steps such as,
- Creating valuable and unique content
What makes people to come back to your blog, posts or websites? It’s content all the way and what better way to keep your online reputation intact. Create podcasts and blogs with informative content related to your business, after a bit of a search on the popular keywords used in conversations and trending topics in various forums relevant to you. Add your personal flavor with videos or photos. Tag them with SEO friendly titles and description, keywords and optimize your sites and blogs.
- Observing what people say about you
Listening becomes a prominent part of any aspect of ways to manage online reputation and leads to the spotting of people who share info about you positively and those who dislike some aspect of yours. When you lend your ears to the ones who possibly can impact your repute negatively, you can shortlist the areas for improvement with the feedback.
- Responding to people promptly
Being composed while responding to a negative feedback can test your resolve, absolutely, however putting forth your emotion may cost you more. Read the negative reviews and figure out things to trouble shoot rather than feeling indignant. Set an example on putting your customer’s satisfaction and feedback primary and subtly garner their support to manage your online reputation.