Considering the fact that social media is the best way to connect to your audience, it is also a great way to sell your products. Here’s how you can do it,
- Create a strong pre-launch buzz
Recently, tweets from a leading car manufacturing company on its product and a contest took the social media marketing world by storm. The idea was received hands down and the responses were innumerable. Similarly, you can emulate the effective examples of pre-launch marketing, to create a buzz about your company/products/services using innovative ideas like contests, offers, introductory discounts and deals among others to captivate your target audience in social media sites.
- Offer people discounts for following you
Bribing can be extremely effective in social media and since, the term has negative connotations, you can replace it with ‘exclusive privileges’. You can pamper your followers with special discounts and privileges like first look at your launch videos, photos, promos, behind the scenes videos, free coupons, tickets or free shipping facility and sustain your loyal base.
- Pour out your values in front of your audience
Knowing very well that social media is primarily for listening, interacting and sharing, you need to employ discretion and subtlety. Every update, message or tweet you post should be honest and must reflect your company’s values. It must be send with the aim of engaging your audience and networking. Promotion through social networking will happen, naturally. If you go the other way round, you may not reap the intended benefits through social media.