Twitter is indeed one of the most sought-after social media platforms – particularly by those seeking content marketing success. It can be said that Twitter represents a very important key tool in your content marketing arsenal.
While many corporations and even midsize companies are rushing to exploit the business opportunities that Twitter offers, many are unable to exactly know the Twitter-based marketing strategy. Here are 4 simple, easy-to-follow Twitter strategies for content marketing success.
- All people are fond of humour and there can be no exception. Ensure that your tweets are interesting, informative with an undercurrent of humour. Of course, Twitter is fundamentally a engaging promotional tool. But it will be clever to spice up your tweets with apt humor that is contextual. This will enable you to expand your circle of fans.
- Twitter has come a long way from its measly 140-character format. Twitter may not be the premier medium for sharing photos, images and videos, but it does offer solid resources for doing so. Twitter’s app for sharing short, hopefully viral videos is fabulous to watch. The app’s restricted time limits ensure that viewers will watch your shared videos in their entirety. Twitter’s photo-sharing capabilities let you use pictures to promote multimedia content that has also been posted on your website, blog or other social media site.
- Due to its truncated and simplistic format and ease of use, Twitter is often miscued as a vehicle for blatant self-promotion. To keep your company’s Twitter account interesting and entertaining, be guarded about the rate at which you issue self-publicizing or advertisement type of tweets. Learn to follow the 4-1-1 ratio for striking a balance. For every tweet that advertises your product/services, issue one retweet from a third party and four tweets that promote noncompetitive content from external sources.
- Twitter is a splendid social media tool for cross-promoting material from other areas of your firm’s content marketing operation. Your account can draw attention to your blog posts, case studies, white papers and landing pages as well as all major social media posts. Twitter is eminently suited for summarizing and broadcasting lengthy content in succinct, easily digested blasts. Cross-promotion can help you appreciate how your prospects find you and how likely they are to convert.