We all know that Facebook is the king of social media sites today. With its population of over 700 million active users, it is really evident that it is one great platform to advertise.
A lot of businesses, of different industries and niches, have leveraged facebook advertising and they have really had a dramatic boost in their marketing campaigns. But it is really inevitable that there are some who remains skeptical about giving it a try. There are actually lots of advantages that any business can get from facebook advertising. Here are some top reasons why you should try facebook advertising:
Easy To Setup
Anyone can start a facebook ads campaign. Setting up ads has never been easier than placing it on Facebook – its user friendly and time efficient interface can get your ads going in a breeze at any time.
Cheaper than Google Ads
Facebook Ads cost about a fraction of the cost of Google Ads. You can start up a facebook ad campaign starting out from $0.01 per click as the minimum cost per click rate (CPC) and $0.02 per view as the minimum cost per impression (CPI).
Highly Targeted Ads
Unlike having Google Ads which requires some advance pay per click advertising expertise, Facebook Ads provides every advertiser an easy way yet incredibly highly targeted market. It allows you to filter out who your target demographic are like location, education, age, interests, etc. – a feature you cannot do with Google Ads.
Image on Ads
Another advantage of Facebook ads is that it allows you to include images in your ad placements. More people click on ads with images. Therefore including will result in more clicks and views for it has higher chance of attracting people.
More Descriptive Ads
Another good thing about Facebook ads is that it allows you to place up to 135 characters in your ad – about twice as much as Google Ads. More characters mean much more descriptive advertisement which has a higher chance of getting people to your ads.
There are more advantages that you can get from facebook. With its increasing population, it is the perfect time for you to get on board and give facebook advertising a try.