7 Steps for Creating a Social Media Strategy for your Business

Designing your social media strategy – an action plan Social marketing is hot. Marketers are thinking about how to incorporate it for their business. The question is how to gain the most out of sites like Facebook, twitter and Linkedin?

Often you see marketeers just trying out different sites. Putting the commercials on YouTube, setting up a fanpage on Facebook, opening a twitter account, all without a clear strategy and consistency.

This article describes a social strategy action plan.

What does the action plan look like?

1st step: Define goals

Every strategy starts with the definition of clear goals. What is it that you want to accomplish? The four main goals are:

Branding

Engagement

Traffic

Customer Support

Social marketing can lead to:

Reach: enlarge reach, visibility

Reputation management: follow and influence reputation and brand experience of a/the target group online

Engagement: interaction with target groups

Innovation: gain new ideas for product innovation through interaction

Loyalty: building relationships with customers

Acquisition: reach new target groups

Sales: additional revenue

2nd step: Define the place of the social strategy within the organization

Depending on your goal there can be more departments involved in the social activities like:

Marketing

PR

Customer Support

3rd step: Allocate budget and fte

A social strategy and activity isn’t a one time event but a continuous process therefore people and budget must be assigned to it.

4th step: Define your target group

Who is your target group?

Where is your target group online?

What are the needs of your target group?

Where can you add value for your target group?

5th step: Listen before acting

Before getting active in social media it is wise to research where conversations take place

Just follow conversations about your brand and products.

Learn from these conversations and use this as input for your strategy to decide the place where to become active and the best tone of voice.

6th step: Become active

Paul Gillin described the STRAIGHT principle for social activity.

In social environments it is important to be:

Succinct

Transparent

Responsive

Accepting

Insightful

Genuine

Humorous

Timely

Add Value, reach the right person, with the right message, at the right time. This will lead to personal engagement and relevancy.

7th step: Optimize social activities constantly

Measure the results of your social activities according to the set key performance indicators

Embed reporting in your organization

Distribute the results

Optimize your activities

I hope these seven steps help you to start your social media activities with a clear and consistent strategy leading to success.

Please check our Social Media Pricing, Reputation Management Pricing andSocial Media A La Carte Pricing to choose the right social media strategy for your profile or business.

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