LinkedIn is basically a business-oriented social networking site predominantly used for professional networking. Interestingly, LinkedIn is used on a monthly basis by a whopping 48 million people globally.
However, the fact remains that many business enterprises are yet to fully exploit LinkedIn for their online marketing and sales promotion. LinkedIn essentially brings business people together in a unique and mutually helpful manner.
Regardless what your business objectives are, LinkedIn will facilitate your building a network of resourceful contacts. Even casual searches in your field of business activity will result in a host of experts and potential clients.
Assuming you do not personally know an individual, you may seek an introduction through a mutual contact or can straightaway send an introductory email.
If your business is recruiting talent, LinkedIn can offer you easy access to potential candidates. Business enterprises can hunt for candidates that meet their required level of expertise and approach them directly.
You can access expert advice using LinkedIn. LinkedIn’s latest release, LinkedIn Answers, helps to acquire information and idea-sharing online. Using this feature, you can post business questions to both your own network and to the larger LinkedIn community.
Remember that LinkedIn is a remarkable blog promotion tool. If your business regularly offers updated blogs, LinkedIn is a tremendous way to share and promote it. Users can add a blog or website to their individual profile so as to give it further exposure.
LinkedIn has an ideal feature for recommendations. As soon as you add products/ services to your business profile, you can always request recommendations from your clients. Needless to say, recommendation is one of the most powerful ways to boost your company’s credibility and capture new clients.
More importantly, you can use LinkedIn profitably for your SEO purposes. LinkedIn permits you to make your profile information available for search engines to index. Please know that LinkedIn profiles receive a high PageRank in Google.
As is known to many, groups provide a fabulous opportunity for business enterprises to network and grow. If you are looking to drive traffic to your blog or your business website, start your own group.
Last though not least in importance, LinkedIn has introduced ‘LinkedIn Ads’. This has paved the way for advertising to all LinkedIn users on a cost per click (CPC) or click per impression basis (CPM).