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Using social media websites for marketing and promotion is free, but that doesn’t mean that your campaign will cost you nothing. A social media strategy is other different from other marketing strategies. Here is where you spend money for a successful media campaign. Carrying out social media audits Analyzing results of ongoing campaign Outsourcing campaign… Continue reading The Real Cost of Social Media and Other Myths

While choosing a marketing strategy for your business, you will primarily have to decide between two types, which is traditional and digital methods. It mostly depends upon company’s marketing objectives. Here are a few tips you could consider:   Select what best suits your marketing objectives Choose the one that helps, huge experience or latest… Continue reading The Tension between Traditional and Digital Marketing

Return of Investment is the measure that identifies the financial benefits acquired when compared to the total costs that are incurred. The importance of ROI for social and PPC campaigns is: Measures the efficiency of your investment By calculating it, you can know about the means to drive more customer to your business It helps… Continue reading The importance of ROI (Return of Investment) for social and PPC campaigns

Google has launched its +1 button which is not very complicated, and it has huge impact on its search results. This button is basically launched to give importance to the websites that offer value. The importance of +1 button is: Provides your approval stamp on the website Defines the validation and popularity of your content… Continue reading The importance of Google’s ‘New’ social +1 button for search results

Search and social marketing are the advertising campaigns, and businesses are spending huge money on them. The synergy between search and social marketing goes like this: Search engine marketing helps you get targeted traffic, with the right strategies Social media networking helps you in developing networks When mutually pursued, these campaigns yield faster and effective… Continue reading The Synergy between Search and Social Marketing

Any company’s success depends on how good their marketing strategy is. Digital marketing helps in growing a huge customer base which in turn maximizes your profits. The 3 pillars of digital marketing are Search Engines – this is where the user looks for information Social Media – social interaction with scalable and highly accessible communication… Continue reading The 3 Pillars of Digital Marketing

Companies that have same ineffective and old websites for years are now realizing the importance of search, social media and content for their success. Here is why: Search, social media and content are the pillars of online marketing They are directly responsible for building strong customer networks They help you retain existing customers, and get… Continue reading Why Search, Social Media and Content are Vital for Your Company’s Success