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SMO Strategy : How to develop effective SMO Strategy

Social media is starting to take hold with brands, companies and organizations everywhere. While there are still stragglers, and it is probably incorrect to say most companies are getting with the program, a good number of them are. What we’re seeing in these organizations is a maturation process. Brands are done testing the waters, playing… Continue reading SMO Strategy : How to develop effective SMO Strategy

Facebook Marketing : Facebook Promotional Strategy

I think Facebook could set a record in the amount of newsworthy material it produces in a week. The most recent news is Facebook launching of analytics tools. After reading about this on Fast Company I’ve decided that it’s a great addition to Facebook’s  world domination. Kidding aside it’s a cool feature that will show who… Continue reading Facebook Marketing : Facebook Promotional Strategy

SMO Services: Social Media Networking Strategy

With the rapid proliferation of social media networks and social media tools having a social media networking plan is the important thing to utilizing them effectively. A social media networking plan empowers to you simplify your social networking efforts by aligning your social networks with your online business goals. A social networking plan will also… Continue reading SMO Services: Social Media Networking Strategy

Social Media

This concept of going from macro to micro must be the most significant development brought by the social Web. While in the past, the official position of a company was the *only* public position a company would have, today, a company’s public face is a composition. In fact, if it’s done its job well, an… Continue reading Social Media

Twitter Services: How to use Twitter for customer service

Many companies started integrating customer service on Twitter. This list I created is purely for customer service, but there is another important aspect of customer support, which is why in many companies there is a community evangelist role carved out. There are also individuals who opted into community builder roles – some in official capacity for an organization, some because… Continue reading Twitter Services: How to use Twitter for customer service

SMO Services : How to drive traffic using social media

“Blogs don’t make money. Businesses do.” [David Ridley] Substitute the word blog with Twitter, Facebook, Foursquare, etc. Now that we got that out of the way, what’s your business? Some version of this conversation has been in my head for a while. In the last couple of years I’ve gotten many questions about my participation in social… Continue reading SMO Services : How to drive traffic using social media

Having Problem With Your Social Media Agency?

1.  Thinking you MUST use social media the way the early adopters intended Social media was not invented for marketing purposes. The purists are quick to reprimand efforts to use social media to generate  business. But as social media consultant Jason Falls, in his post, “Why Social Media Purists Wont Last” said, “a conversation never paid the damn electric… Continue reading Having Problem With Your Social Media Agency?

Social Media Cost : Just Jump in to Social Media World

A social media campaign can be implemented without spending a penny; however, this means you would have to create the entire campaign yourself. Unless you are a talented graphic artist or Web expert, I do not encourage this strategy, especially when you first get started. What can you expect to pay to begin a simple… Continue reading Social Media Cost : Just Jump in to Social Media World