Who Can Benefit from TikTok Marketing?
With over 1 billion monthly active users, TikTok presents immense marketing potential. But its model can confuse those used to more traditional platforms.
So which brands are best suited to commit to TikTok advertising as part of their strategy?
Younger-Skewing Brands
Over 60% of TikTok users are under 30. Brands wanting to engage Gen Z and younger Millennials have an aligned audience on TikTok.
Viral Campaigns
TikTok’s format and sharing culture lends itself perfectly to brands wanting to launch viral challenges or leverage trending sounds.
Visual Products/Services
TikTok is ideal for showcasing visually-dynamic products and services like fashion, beauty, restaurants, travel destinations and more.
Apps and Software
Apps can benefit from TikTok’s vertical video and interactive ad formats to demo products and features in a native mobile environment.
QSR and Restaurants
Quick service and casual dining brands advertise affordable menu items and coupons to TikTok’s highly mobile audience to drive visits.
CPG Brands
Consumer packaged goods brands wanting to boost product trials and awareness sponsor recipes, cooking demos and brand partnerships.
Ecommerce Retail
Online retail brands influence discovery and shopping among TikTok’s legion of deal-seeking users through content and shoppable videos.
Events
Brands hosting conferences, trade shows and pop-up activations successfully engage attendees on-site to post and interact via branded hashtags.
B2B Technology
Certain B2B brands like SaaS companies use TikTok’s unique formats to engage niche communities like developers and designers.
Agencies
Digital marketing agencies, PR firms and creative agencies promote results for clients while also showcasing their own expertise and culture.
While TikTok doesn’t suit every brand equally, those wanting to tap into its creative energy and community around up-and-coming culture are finding ROI in piloting and optimizing full TikTok strategies. The twin keys are relevance and genuine participation.