Leading the life of a celebrity can be quite intimidating as not only your fans but the entire media will all the time be watching you and every one of your movements. There are countless celebrity websites available online and the social media is also ever waiting to sensationalize your personal life and activities to provide fodder to its followers.
The online media mixes truth, half-truths, distortions and even outright lies when writing about celebrities particularly those belonging to the movie world.Quite often, some disinformation about celebrities spread like hot fire and puts them in an embarrassing or at times even awkward situations. The celebrities are having to be in a denial mode all the time and try to scotch rumours before their reputation is irreparably damaged.
Even if a celebrity has a fairly unblemished image, it is still essential to monitor that false rumours about his/her personal life is immediately refuted and the fair image is preserved – although it is highly impossible to completely prevent things appearing on the Internet.
Celebrities who fail to preserve their brand image are likely to lose their online reputation quite easily and within the shortest possible time. Retrieving a celebrity’s reputation after it is tarnished is a doubly difficult task.
Celebrity reputation management professionals constantly watch what people say online about the celebrity and take immediate remedial measures. These professionals ensure that all positive reports are continually highlighted and the negative reports are relegated to the background.
The celebrity online reputation management experts function in three different ways:
- They are ever vigilant about gossip blogs, social media comments, articles, and other sources of reportage to know what people are saying online about their client
- If a rumour or ill-founded information about a celebrity is seen online, the professionals track down the origin. After detecting the source and ascertaining the intention behind spreading the rumour, they take suitable damage control exercises.
- Finally, the professionals work out the strategy to negate the rumour by taking appropriate action within the shortest possible time limit.
Celebrity reputation management is critical because over time, rumours and smear campaigns can gather validity – particularly if they go uncontested and the fair image of the celebrity can be sullied beyond repair.
Your Turn:
What is your celebrity online reputation strategy? We’d love to hear your thoughts.