SERPS refers to Search Engine Results Pages. Whenever you search for something on a search engine, the set of URLs and results are termed as the SERPS. Some ideas to increase SERPS for your website would include:
- Link-building should be extensive
- Identify the hot keywords for your business contents, and by analyzing the competition from the other webmasters, who are promoting same niche.
- By adding authoritative back-links everyday
- With social media networking