You must set up social media accounts with definite objectives and draw up a workable plan to achieve your ends. Develop a step-by-step social media tactical plan that will strengthen your social media marketing efforts.
Do not start worrying about social media tools because tools will change. If you straightaway bother about tools, you’ll constantly be changing directions, with no definite plan to guide your way.
Select any two of the key components/goals to focus upon, but make sure they are practical and achievable with effort. It’s too confusing to have a social media strategy that targets too many objectives.
Ascertain how your target audience uses social media. Understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience is fond of videos – as most audiences are – you may not want to engage them through visual media.
Do a bit of research to find what is the soul of your brand. What’s the one thing that defines your brand? This is not easy to figure out. You may need to engage in some brand anthropology, and have a professional agency help you find your one thing.
Social media pertains to people, not logos or inanimate images. Put up a human face to succeed on social media. Use quality content that will be of value to others. Raise thought-provoking questions and initiate debates.
You must learn to measure your success on social media. There are lots of ways to measure social media success, so make sure you determine your social media metrics before you get started. It is advisable to select three social media metrics to track. Appropriate metrics differs based on what your objective are.
Draw up a social media strategy worksheet. It will help you define objectives, your audience, how you will be human and your social media metrics. We all know that social has become a key component of modern marketing. Your social media marketing efforts must be planned and strategic, and you cannot market at random.
Savvy communication professionals understand the value of social media, yet few organizations or companies have developed a comprehensive content strategy across multiple platforms. A steady influx of new social platforms can overwhelm even the most accomplished social media manager. Try to select not more than three major social media where your prospects proliferate.
There are professional trainers to teach you how to leverage the power of social media and to develop your target audiences, create robust relationships and continuous engagement. Develop authentic, interactive and engaging content that resonates with your audience and be knowledgeable on the latest social media tools and technologies.