Social media has taken marketing by storm. One of the common questions that are asked about it is; can you use Facebook for bringing in sales, opportunities and leads to your small business? The answer to this question is YES because there are a lot of people that does it every day.
You must ensure that you develop and put in place clean strategy before you realize the results. This is not a hard task and you can do it within period of sessions of ten minutes and some few times every week. You need to automate the status updates and then visit the Facebook page, prod discussions and answer questions if there are any.
The good thing with Facebook marketing is that you do not have to use paid advertising. You can use this social media site to bring in more leads without incurring any cost in the form of paying for the paid advertising features. You should ensure that you engage your audience as necessary.
You will be surprised to find that only small amount of time can bring in a lot fans on your Facebook fan page. You should therefore take a few minutes daily and interact with the fans that have liked your Facebook fan page. You should also upload photos of your products and see how the people comment about or like them.
You should ensure that you develop concrete plan of marketing. In the plan, you should first ensure that you send more people in to your page on Facebook. Next, you should use the tools of automated social media in scheduling status and content updates. The third step is jumping in and engaging. You should make you page lively and fun experience by ensuring that you encourage the interaction by fans in your page.
Facebook has taken the marketing a notch higher by introducing what are referred to as insights. If you want to find the insights, you must first log in to the Facebook page. There is admin panel that is available there. You just have to click insights and then choose See All. The insights include information such as age, gender and the location of the person viewing your page and those status updates that seem most popular.
As compared to other traditional marketing channels, Facebook seems a little bit different. The Facebook marketing differs from the traditional marketing in the sense that it captures wider audience. A message that is posted on Facebook has viral effect and spreads like wild fire. When somebody likes your Facebook fan page, he or she is simply raising his or hear hand and expressing the interest of learning more about what your business offers.