Facebook Social Media Marketing for Small Businesses

Facebook Social Media Marketing for Small Businesses

Launched in early 2004 by Mark Zuckerberg, Facebook has grown astronomically to become the world’s most prolific social network. Today, it has nearly 1.50 billion active user accounts and still going strong.

It is reported that almost two-thirds of Facebook’s users log in to their profiles on a daily basis to keep in touch with friends and to share information. Facebook is also hugely popular amongst business houses of all sizes. And nearly 30 million small businesses have an active Facebook page.

Businesses are rewardingly using Facebook to acquire new customers, increase website traffic and connect with their existing customers and followers.

Small businesses the world over are aware that Facebook has an enormous global reach, making it an ideal platform to grow brand awareness. Interestingly, it costs little time and no money to create and maintain a Facebook business page, and it offers an almost effortless way to share relevant industry news and content. In fact, nearly two-thirds of Facebook users follow a brand page after making a purchase.
This, in turn, motivates users to recommend and invite their friends to ‘like’ business pages that they already have had pleasant experiences with.

There are several key benefits of using Facebook for your small business. Facebook assures increased exposure for both your website as well as your brand. Facebook drives website traffic by way of content sharing. Facebook improves search engine rankings and facilitates lead generation.

Generally speaking, Facebook is open to all and free to use – though paid advertising opportunities are also available. Social media experts opine that Facebook offers valuable insights into marketplace and competition scenario.

Your small business can communicate directly with your audience and create and promote your company events.

To derive optimum benefits, you should first set up a Facebook business page. You should follow a simple step-by-step wizard where you will be asked to choose a name for your page and furnish details about your business.

However, there is a lot more to creating a healthy Facebook page than completing the wizard. You will need to create your profile imaginatively to include an ‘about’ page, a profile image, a cover image and contact particulars.

Remember that your profile image and cover image are two key components for setting up your business page. They are invariably the first things that people will notice when they visit your page for the first time.

You may use your company logo for your profile image. Selecting a suitable cover image is a little more complicated, since you’ll need something that both captures the attention of your potential followers while also reflecting your business philosophy.

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