Although social media has grown tremendously during recent times, most people are still unaware of the best time they should be posting their content on the social web.
Please know that your visitors and followers would prefer using social media sites during specific hours. Thus, you must start sharing your content when the maximum number of your users is on the social sites. This strategy will result in optimum exposure to your content and lead to an increase in traffic.
There is no denying that managing your business’s social media accounts can be intimidating – from tweaking the tweet lengths to mastering Facebook tone, to using the right hashtags at the right times.
But savvy social media users know the art and science of getting it right on social media. You must follow certain parameters, and if you do that, you’re almost guaranteed to get the results you wish from social media. All it takes is some knowledge and imagination, and needless to say, you must post interesting and informative content.
Learn the best and worst time to post on social media. Your imaginatively crafted content will go unnoticed by your target audience when you post them at wrong times.
Experts advise posting on Facebook during the mid-afternoon hours when everyone will be somewhat relaxed. Besides, the fact also remains that most people need some motivation to get through the afternoon slump.
Studies reveal that posting to Facebook between 1 p.m. and 4 p.m. results in the highest average click-through rates. These numbers peak around 3 p.m. but avoid posting during these hours on weekends when people presumably have better things to do.
It is suggested that you should schedule tweets for lunchtime. A host of people are seen checking in on the Twittersphere around lunchtime, with peak posting happening between Monday and Thursday.
For even greater engagement, include an image for 48% more retweets. Avoid tweeting and posting on LinkedIn on Fridays when people are winding up for their weekend, and they have less interest in what’s happening on LinkedIn. Midweek around noon and 5 p.m. sees the most engagement on LinkedIn.
Use Pinterest (a site for daydreaming) during Weekends and early evenings. Pinterest users check for home organization, delicious recipes, and buying spree more on the weekends, especially first thing on Saturday. The willpower of people is strong during work hours, and hence it is the worst time to share on Pinterest.
Tumblr is proverbially meant for night owls and people that retire late to bed. Use the site effectively by posting late nights after dinner. Google+ users primarily check it first thing in the morning. Unlike Tumblr, Google+ users are early morning birds. The maximum engagement of Google+ comes from content that is posted first thing in the morning.