With its immense potential to channel enormous traffic to blogs or websites, Pinterest has become the latest social media tool for the companies and entrepreneurs to leverage their business prospects. Devising a few specialized social media strategies, it is possible to make complete use of Pinterest for promoting yourself through social media and increasing your web presence. Consequently, the traffic to your site and blog increases. So, how do we go about it? A few important pointers are:
Create impact with pictures
To prompt the users to share your content on Pinterest, you need to add pictures or photos from your blog. The images are imperative with every post. To effectively use images, you need to:
- Ensure that your images are in 80×80 pixels size. Being the minimum size of the images pinned in Pinterest, you need to include one or more such images with your posts.
- Allure your target audience with unique pictures. Only a unique image will be pinned, repined, or shared.
Install “Pin it” button
It is a known fact that when “share” buttons are added to posts, they are likely to be shared among networks as they make the process of sharing easy for the users. So, install “Pin it” button to your posts on Pinterest to get it pinned and repinned. When the pinning increases, the traffic to your blog does, too.
Encourage contributions
Monotony will creep in when you keep pinning every time on your board. Request and encourage the users also to pin relevant images on your board. This will drive traffic to your blog and when many contribute to your board, the content will lend credibility to you and get you prospective followers/fans.
Pin an image from your blog and encourage your board’s followers to repin and ask them to pin relevant images, too. Further, if you want to increase your effectiveness, share blogposts from other relevant sites and your own site on the same board.
Also, identify and analyze information about active users on your pin board, the popular boards belonging to you on Pinterest and the kind of content your active users are sharing. Information of this sort will help you promote your blog, by inviting active users to pin relevant content about you, on popular boards.
Get verified
A verified website address will feature a URL that is on the brand page with a check mark beside it. The verified website address on brand pages will get more click-through rates. Similarly, when your blog’s URL is verified, the blog traffic is amplified. The verified URLs with check marks will be noticed by people since it stands unique. The pins related to your brand on Pinterest will lead traffic to your verified website address and to your blog content, subsequently.
Insert URL with description
The simple process of adding links to description will help the fans/followers of your board to access your site or blog more easily. Earlier, they had to click on the pin and then find your website. Now, if you can add the link along with the description, it will make them visit your website or blog in no time. You must add the full URL of your blog on Pinterest and also add a call to action which will lead the following to your blog and increase blog traffic, incredibly.