Businessmen are living in an increasingly competitive world. Each business house is clamoring for the right kind of attention. The pursuit of “likes” has become an obsession.
Social media professionals work on gaining social media attention and quantify the financial value of social media fans; entrepreneurs realize that there is power in gathering a following of likes for their brands.
While likeability is all important, here are three simple, but highly effective ways to encourage your advocates to like you.
Create a fan page if you haven’t already, created one. Thereafter there is no harm in requesting people to “like” you there. It only takes your followers two seconds to click on the “like” icon. It is thus up to you to exploit this elementary marketing tool on social media. On blog sites, business cards and across other major social-media channels ask people to like your Facebook page.
Secondly, request people to add your skills on LinkedIn. This is similar to requesting your advocates to like you on Facebook. This is a fabulous way to ask people who know and like and respect you and to state what you are good at. The reason for this – it is hugely beneficial whenever people meet new colleagues or associates in their industry circle. The new associates will invariably Google your name and go to your LinkedIn profile, which provides a plethora of information about the person.
When on LinkedIn, a viewer reads a person’s summary, view his/her past jobs and look at what the person is currently doing. They also view the number of skills/endorsements the person has to make sure these affirmations confirm authenticity.
It is time you created an activated page on your website specifically requesting visitors to take action on what’s of significance to you. Please know that every website should have explicit calls to action so that they provoke an immediate response. Never wait to make your visitors guess at how they can help you; instead tell them what positive action is.
Call to actions can include subscribe buttons to newsletters or social channels, requests to follow on social media channels or to join forums. An Activate Page can help drive consumer engagement with your brand.
We are living in the age of the social media and being successful in business today; you need to be liked. The more you’re liked, the higher will be your social standing.