Considered similar to Facebook, Google + was initially shrugged off as unworthy since, it was pitted against the social media giant–Facebook. The primary reason for this misgiving was that in spite of the advent of Google+, Facebook did not lose its popularity and this lead people into believing that Google + was useless and ineffective.
On the contrary, if you begin building web presence on Google+, you can promote yourself effectively. You need to know more about Google+ if you want to be successful in doing content marketing vide Google +.
What makes it different?
Google+ was introduced not to eliminate Facebook from the picture, which is the popular notion. Actually, the idea behind Google + was to provide Internet users with a platform to share quality content amongst them. Google+ allows people to share credible content among groups and this endows the content shared, with more value in the rankings of the Google search engine. So, while devising content marketing tactics, Google+ should be included as one of the prominent aspects in the SEO strategies, if you are intending to make a precise and pointed impact online.
Google + vs. Facebook
Facebook has “groups/communities” and Google + has “circles.” Your family members or friends belong to one circle and if you are interested in other things like cooking or music, you will have another circle with the similar interest. Like Facebook that revolves around friends, acquaintances, associates or clients, Google + features “circles” with mutual interests.
Though the common belief hails that Google + is “futile,” which is totally untrue, Google+ today is a great way to interact with your network of followers. The articles in the blog site connected to Google + will affect the search engine rankings and with Google + in your stride, the content will fetch higher page ranks.
Content marketing and Google +
In Google +, you need to forge circles and you can do it by finding people with similar interests namely, your favorite hobby or passion. Add the like minded individuals to your network. You can also build a circle that can be used exclusively for marketing.
Connect your blog to Google + using links from the blog, to the profile in Google+ that you have. For ideal content marketing, you need to create content that is very informative like “how to” posts and update it on Google+ profile. The feedback received will help you get higher rankings. The links placed in the blog and website of the business enterprises/business owners will receive target traffic. So, for promoting your business/enterprise create a profile and build your “circle” on Google+.