Online marketing professionals stoutly advise that Google Plus content marketing must form an integral part of your social media marketing strategy.
You should painstakingly create Google+ page for your business and work steadfastly to build up a network there with informative content, lively conversation, and the occasional visual images.
It is no exaggeration to say that Google Plus is becoming more important than Facebook or Twitter or LinkedIn when it comes to deciding where one should devote his/her maximum time and efforts.
Unlike Facebook which was primarily designed for relationship building, Google+ was essentially designed for content creation.
This does not mean you do not build relationships on Google+. In fact, Google+ communities are fast becoming interactive conversation hubs for all sorts of people to exchange ideas, post comments, raise questions and share information.
Google+ is indeed becoming a community based social network sans geographical boundaries.
It is reported that Google+ has grown to 90 million users closing fast on Twitter’s claim of 100 million active users.
This kind of growth is unsurprising given Google’s massive existing user base. Make no mistake – GooglePlus is an excellent content sharing platform. You need to be using Google+ as an important component of your inbound marketing strategy.
Content is an indispensable tool in every online marketer’s arsenal. Apart from serving as a way to leverage your knowledge and develop your reputation, content is essential for SEO purposes.
Matter-of-fact content stuffed with keywords will no longer fetch you high search engine ranking. Instead, your content should be interesting and informative and people should be reading it and sending it to their friends.
This is what you should bear in mind when developing your Google Plus content marketing strategy. Google is making sure that using its tools is crucial and Google makes sure it is something online marketers cannot avoid.
While PageRank is Google’s known method for ranking web pages, Author Rank is its new system for scoring writers /content creators.
However, it may be said that the Google Author Rank methodology offers online contributors yet another incentive to build out their Google Plus profiles. If you are currently not sharing your content on Google Plus, it is time you started doing it.
Working with authentic content creators, enhancing your social engagement, and giving Google Plus the attention it merits – will help to increase SEO rankings. This is not to say you should ignore the more traditional SEO strategies that focus on page, site, and domain factors.